---
title: "The Readerpocalypse, or Occupy Google Reader"
date: 2011-11-01T12:00:00-07:00
url: https://blog.lmorchard.com/2011/11/01/readerpocalypse/
author: Les Orchard
tags: [rss, atom, feeds, google, reader, metablogging, occupygooglereader]
---

# The Readerpocalypse, or Occupy Google Reader

**TL;DR**: <em>Google gave Reader a face-lift and removed built-in
following & sharing. In exchange, they added +1 buttons and ways to
share to Google+. But, the changes seem to have removed most of the
value from the service for me, so I'm moving on as I was invited to
do.</em>

<span style="display: block; float: right; text-decoration: none; border: none; margin: 0 0 1em 1em"><img src="fb701d76fdfb.png" style="width: 256px" /></span>

## What happened?

Almost a year ago, I wrote about how my habits had gotten
[less del.icio.us][]. One of the main culprits that stole my sharing
flow was [Google Reader][]: I went from using a quick bookmarklet to an
even quicker icon-click in my feed reader. That meant I left most
things [untagged][], but I shared even more than before. Eventually,
Google Reader released a bookmarklet for use off-site, which
meant I started sharing everything everywhere to Reader.

[google reader]: http://reader.google.com

I also found a replacement for my old del.icio.us network in Google
Reader's social features. I could follow people, and the stream of
things *they* shared and annotated turned into a great source of
news curated and pre-filtered by likeminded people.

Well, as it turns out, Google's [recent changes][] to Reader just
removed all of the above. In exchange, they added a couple of buttons
to +1 and share items to Google+, which streamlines things for them
and encourages more use of the new service.

[As I wrote][] on Google+, the net result is nothing to stomp and
shout about, but there's nothing there that makes me happier. As I
played more, though, I came to realize that most of the value
I derived from the service had evaporated.

[as i wrote]: https://plus.google.com/114487965928288927815/posts/fgscQet4kxh
[recent changes]: http://googlereader.blogspot.com/2011/10/new-in-reader-fresh-design-and-google.html
[less del.icio.us]: http://decafbad.com/blog/2010/12/18/less-del-icio-us-than-ever-before
[untagged]: http://pinboard.in/u:deusx/untagged/

## Item-centric vs People-centric, Efficiency vs Engagement

There's a big difference between the way sharing happened on Google
Reader, and the way it happens now on Google+. The best way I can
think to explain is that the old way was item-centric and the new way
is people-centric.  In other words, *people* seem to be the dominant
[social objects][] in Google+, whereas Google Reader used to treat
*items* that way.

[social objects]: http://www.slideshare.net/jyri/microblogging-tiny-social-objects-on-the-future-of-participatory-media

Before, we all gathered around the news. The headline and summary were
primary, and our comments were collected after the item. The result
was a de-duped stream of great news filtered through smart brains.
Even if the people I followed never said a word, the fact that they'd
clicked "share" was value enough. In fact, it was better that
way most of the time, because we all got out of the way of each other
and the news.

This, by the way, is what I loved about del.icio.us and now
[pinboard.in][]: It's anti-social networking. We can provide
low-effort, intelligent inputs to build something useful for each
other, but we're not there to assert a presence or distract each other
from the things we each came to see.

[pinboard.in]: http://pinboard.in/u:deusx

But now, that filtered news stream is gone. In its place, on a
different site entirely, removed from the flow of feeding on news, is
a highly-engaging flood of people babbling away, which occasionally
includes repeated shares of things that have bubbled up during the
day.

What's wrong with that, for me?

1. I don't want to wade through a heavily-padded, user-friendly flood
   of duplicated, echoed items.
1. I don't want to engage with the people—at least, not when I'm in a
   mood to feed on news. I want to catch up on what's been put out
   into the infosphere already, and *then* start talking about it.

The design of Google+—which has spilled over into the Google Reader
face-lift—is about engagement and not fast & efficient processing of
the day's news. Engagement in general puts a drag on the task—which
for me is like a [GTD][], [Inbox Zero][], headline skimming, pattern
recognition zen thing that might not be everyone's cup of tea.

But, for all I know, avowed weirdo and [info freako][] that I am,
these changes may drive Google Reader growth through the roof for
mainstream users.  But, it's no longer a product for me. The changes
in sharing have removed most of the value for me, because I no longer
have the warp speed cruise through news that other people used to
power for me.

[gtd]: http://www.davidco.com/about-gtd
[inbox zero]: http://inboxzero.com/
[info freako]: http://decafbad.com/blog/2004/10/11/allgrowedup

## Circles point the wrong way

One of the things [Louis Gray touted about the new sharing
features][touted] reads like so:

<blockquote>In Reader’s previous sharing model, as a follower of your
items, I would see every single item you shared, no matter what it was
about. Obviously, as I have different interests than you do, not
everything you shared was something I cared about, which often led to
reduced sharing of off-topic content. Now, you are more in control, so
you can share sports items to your sports circles, great recipes with
your foodies circle, or local news to family and friends. You can keep
sharing, like you always have, but now, you can better select who sees
what.</blockquote>

[touted]: https://plus.google.com/100535338638690515335/posts/95ZsWiCG3xS

But, for this purpose, Circles point the wrong way.

Circles on Google+ are lists of people controlled by me. They're not
topics—again, people-centric and not item-centric. Circles are a
targeting mechanism for sharing to people, and a filtering mechanism
for items from people.  That is, I can use a circle to set who sees
something and I can decide who's stuff I see and when.

But, things that Circles don't do include:

* Letting me follow Circles without the Circle-owner needing to manage
  membership - eg. Don't make me send a message saying "I am
  interested in your ideas and would like to subscribe to your
  newsletter". RSS doesn't work that way and it's better for it.

* Letting me and others filter for what gets sent to specific Circles -
  eg. I'm in both your "scifi" and "politics" circles, but just show
  me what you sent to your "scifi" circle.

Google Reader didn't have this to begin with, but what I'm looking for
is an equivalent to tagging on [pinboard.in][]. For example, if you
like my taste in [scifi][] but could care less about my views in
[politics][], you can subscribe to just the tag feeds you want.

I'm happy to tag my shares with topics; that's beneficial to me for
search later, and helps interested people besides. But, the last thing
I want to do is manage subscriber lists. That doesn't scale. There's
no way for you to even know I have "scifi" or "politics" Circles, and
you have no way to join either of them without asking for an add.

Too much coordination, not enough benefit. I just can't see the value
in people-centric Circles here.

[scifi]: http://pinboard.in/u:deusx/t:scifi
[politics]: http://pinboard.in/u:deusx/t:politics

## Other things broke, too.

And beyond the fundamental shift in sharing and reading, these things
have broken for me now too:

* The bookmarklet is dead, so there goes my off-site sharing.
* No sharing at all from the [mobile web version][], so there goes at
  least half of my sharing on-site.
* Android apps like my favorite [gReader Pro][] still think sharing
  works, but they're just deluded and use an unsupported API anyway
* No more feed to Facebook, so there goes most of [my Facebook
  output][]. (Though, that might be a boon some friends over there.)

[greader pro]: https://market.android.com/details?id=com.noinnion.android.greader.readerpro&hl=en
[my facebook output]: http://www.facebook.com/lmorchard

## Now what?

The remaining value of Google Reader is as just a plain old hosted
feed reader—one of the last of them out there, in fact. The problem
here is that I'm a weirdo who wrote [a book on feeds and feed readers][],
and so I'm perfectly capable of providing the remaining
value for myself.

I'm sure most people won't want to do that, which is probably why
"[you're not going anywhere][]". But, there are alternatives even for
people who don't want to D.I.Y. entirely:

* Dave Winer's [River2][] (also open source, in UserTalk on the [OPML
  Editor][]) runs on my laptop and lets me circle back to the code
  that ran my second-ever news reader, [Radio UserLand][].  (My first
  was a thing called [News Clipper][] in Perl from many, many moons
  ago.) And, of course, [River2][] is one of a suite of apps Dave's
  working on to build a decentrallized network of feeds and outlines.

* [NewsBlur][] looks mighty fine, and [the guy running it][] only asks
  US$12-36 (your choice) for a year's worth of premium access.
  Remember: if you're not the customer, you're the product. And, if
  you want to try installing it, it's an [open source Django
  site][newsblur-github]. While not yet very social, [NewsBlur][]'s
  creator [has plans][] to head in that direction.

* [Tiny Tiny RSS][] installed on my Wordpress-capable web server in
  about 10 minutes, gobbled up my list of 800 feeds with no problem,
  and appears to have 90% of what I wanted from Google Reader. Also,
  it's [an open source PHP site][ttrss-github]. For sharing, [Tiny
  Tiny RSS][] lets you "publish" shared items in an RSS feed—kind of
  like the old [reBlog][] web app—and has some experimental
  cross-instance sharing features.

At the end, the funny thing is that I've circled back to my old
del.icio.us habits and have started tagging items on [pinboard.in][]
like never before. I'm sure there aren't nearly as many people
watching me as before on either del.icio.us or Google Reader, but it's
a place to go at least.

It'll probably be recognized as an illness
someday, but my sharing feels compulsive at this point and I get itchy
without a good outlet.

[the guy running it]: http://www.samuelclay.com/ "Samuel Clay, that is"
[reblog]: http://reblog.org/
[has plans]: http://blog.newsblur.com/post/11956240785/a-social-feed-reader
[opml editor]: http://home.opml.org/
[newsblur]: http://newsblur.com
[newsblur-github]: https://github.com/samuelclay/NewsBlur
[ttrss-github]: https://github.com/gothfox/Tiny-Tiny-RSS
[you're not going anywhere]: http://www.readwriteweb.com/archives/alternatives_to_google_reader.php
[a book on feeds and feed readers]: http://www.amazon.com/gp/product/0764597582?ie=UTF8&tag=0xdecafbad01-20&linkCode=as2&camp=1789&c%0D%0Areative=9325&creativeASIN=0764597582
[radio userland]: http://radio.userland.com/
[news clipper]: http://newsclipper.sourceforge.net/
[river2]: http://river2.newsriver.org/
[tiny tiny rss]: http://tt-rss.org/
[mobile web version]: http://google.com/reader/i/
[the nothing]: http://www.youtube.com/watch?v=CrG-lsrXKRM
[no turkey]: http://www.youtube.com/watch?v=9cFHAJ5asMk
[not going anywhere]: http://www.readwriteweb.com/archives/alternatives_to_google_reader.php
[rant]: http://brianshih.com/78073742

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